Apps Privacy Policy

Privacy Policy

Last updated on February 2013

Utology “The Developer” develops apps (Applications) that include sharing, liking and commenting facilities that allow users to share with Facebook and Twitter. We also use advertising platforms such as iAds. As part of the social functionality and ads, information may be collected and the user may be directed to third party sites and to other apps, such as the App Store app.  This Privacy Policy (the “Privacy Policy”) describes the privacy practices that we employ with regard to information, including personal information, that our apps may collect and receive from users of our apps (the “End Users”). We are not currently engaged in purposefully collecting information on End Users but as part of providing sharing, liking and commenting functionality some information is necessary collected.


By registering with or submitting information through our Service, Developers and End Users agree to the terms of this Privacy Policy and they expressly consent to the collection, use and disclosure of their information, including personal information made available in use of the Service, in accordance with this Privacy Policy.

Information Collection and Use

The Developer collects information as described below. The Developer uses information that it collects to create accounts; fulfill requests for the Service and to fulfill the actions described below. Information that the Company may collect and use (directly or through third party service providers) includes but is not limited to the following:

Authentication Information. When you authenticate your identity for an App, we may ask you to create a personalized username and may offer you the ability to authenticate through Twitter or Facebook credentials or with other third-party authentication services. This information may be linked with your chosen username or the hashed ID we assign to your device. When you register with sharing Service and sign in to the Service, you are not completely anonymous to us.

Facebook and Twitter Credentials. When you authenticate your identity through Facebook or Twitter, The Developer has access to your user ID or username, Twitter handle or Facebook username, session key, timestamps, friend list and your profile picture URL provided by Twitter/Facebook (as applicable). These items may be used to build a profile for the End-User. The Company abides by all third-party services’ terms and conditions when dealing with personal information.

Device-Specific Information. Device-specific information may include the following information about an End User’ device: a hashed version of the unique device ID assigned to your iOS device, a hashed version of the device identifier associated with your Android device, platform type and version (e.g. iOS v4, Android, etc.), hardware and processor type, screen resolution and human-readable description. The Developer may use a one-way algorithm to hash IDs — the hashed versions of device IDs that The Developer stores may not be converted back to recognizable device ID.

App-Specific Information. App-specific information is information about each End-User and the App they are using. This information may include App name, user ID, data related to downloading the app, data related to authorization within the app, device-specific information as defined in the preceding section, total sessions and duration, and geo-location data.

Comment-Related Information. For each comment, this information may include but is not limited to the End-User’ identifier (either their chosen username or a randomly generated ID), App ID, geo-location data, and the text and time stamp of the message. The Developer may use this information to moderate communications in their Apps. Information you post in comments in an App is publicly available and other people may see it. The amount and type of data captured from comments may be changed at any time with or without notice. End-Users who do not wish to share geo-location data may turn this option off either globally across all in-app activity or on an item-by-item basis.

Analytics Data. When you click on or look at certain items, we may store the data and use it for our internal analytics to improve our Service. This information includes but is not limited to the session ID, user ID or username, and session length. Additional data may be collected in the future with or without notice.

Activity Pane. The Developer may offer a user activity feature that publicly displays certain information about Apps and End Users of those Apps (e.g., a comment on an entity, a link to and thumbnail from an End-User’ public profile) ( “Activity Pane” ). End-Users may not be notified when this information is displayed, but they may have to take an action (such as “liking” an entity) to appear on the Activity Pane. We may collect information about all of the Developer’ End-Users for Developer’ and/or the Company’ records. We may collect the following information:

When an End-User likes an entity
When an End-User comments on an entity
When an End-User shares an entity
When an End-User views an entity
Any information the End-User adds to his/her profile
Location-related data if the End-User opts in
For each of those events we also include but do not limit to:

Session ID (a randomly generated ID created for each App session)
App-specific unique identifier
Session duration
Time stamp
Hardware (iPhone, iTouch, etc.)
App ID
App version
Platform (iOS, Android, etc.)
Language and/or Locale
IP address
Socialize SDK Version

If you provide us feedback or contact us via e-mail, we may collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply.

Third Party Tools. The App may also contain third party tracking tools from our service providers (e.g. Google Analytics). Such third parties may use cookies, APIs and SDKs in our services to enable them to collect and analyze End-User information on our behalf. While a third party may have access to your personal information in connection with the performance of the Service, it may not use such information for any purpose other than providing its services.

Anonymous Information. We may create anonymous information records from personal information by excluding information (such as your name) that make the data personally identifiable to you. We use this anonymous information to analyze request and usage patterns so that we may enhance the content of our website, products and services. The Developer reserves the right to use anonymous information for any purpose and disclose anonymous information to third parties in its sole discretion.

Information Sharing and Disclosure

The Developer does not rent, sell, or share personally identifiable information about End Users with other people or companies which are not affiliates of the Company, except when we have your permission, as described above, or under the following circumstances:

Service Providers. We provide your information to third party vendors, including other service providers, who work on behalf of The Developer and need the information to do work for The Developer.

Other Disclosures. Regardless of any choices you make regarding your personal information (as described below), The Developer may disclose personal information (a) to respond to subpoenas, warrants, court orders, lawful requests or legal process; (b) to establish or exercise our legal rights or defend against legal claims or protect our customers; (c) in order to investigate, prevent, or take action regarding illegal activities, suspected fraud or as otherwise required by law; or (d) to investigate any violation of this Privacy Policy.

Affiliates. We may share some or all of your personal information with any future parent company, any subsidiaries, or other companies under a common control, in which case we will require our affiliates to honor this Privacy Policy.

Acquirer. We may transfer information about you if The Developer is acquired by or merged with another entity. The successor entity will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Privacy Policy.

Anonymous Information. As described above, we may share anonymous information about End Users with any third parties, including our advertisers, publishers, business partners and sponsors.

End Users may change any of their personal information in their profiles by editing their App profiles.

Information Protection

The Developer and its Service Providers uses reasonable efforts to protect End Users’ personal information against unauthorized access and unauthorized alteration, disclosure or destruction. However, The Developer cannot guarantee that this personal information will be absolutely protected. For example, this personal information may be affected by actions outside of The Developer’s control, such as computer “hacking” and physical theft. End Users acknowledge that they provide their personal information at their own risk.


If you decide to use or otherwise access the Application, your use/access and any possible dispute over privacy is subject to this Privacy Statement and our Terms of Use, including limitations on damages, arbitration of disputes, and application of California state law.


The Application may permit you to link to other applications or websites. Such third party applications/websites are not under The Developer’s control, and such links do not constitute an endorsement by The Developer of those other applications/websites or the services offered through them. The privacy and security practices of such third party application/websites linked to the Application are not covered by this Privacy Statement, and The Developer is not responsible for the privacy or security practices or the content of such websites.


The Developer allows you to access the following information about you for the purpose of viewing, and in certain situations, updating that information. This list may change in the event the Application changes.

– Account and user profile information

– User preferences

– Application specific data


Our apps and the services available through them are not intended for children under the age of 13. We do not knowingly or specifically collect information about children under the age of 13 and believe that children of any age should get their parents’ consent before giving out any personal information. We encourage you to participate in your child’s app and web experience.


The Developer may amend this Privacy Statement from time to time. Use of information we collect now is subject to the Privacy Statement in effect at the time such information is used. If we make changes in the way we use personal information, we will notify you by posting an announcement on our Site or sending you an email. Users are bound by any changes to the Privacy Statement when he or she uses or otherwise accesses the Application after such changes have been first posted.


Please, contact us if you have any questions about the Privacy Policy: